Sponsoring | flow-meter™

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For years it was believed, perhaps mistakenly, that it was the bike that did most of the work, and that a winning bike automatically led to victory, regardless of who rode it. Lately, however, with the levelling out of mechanical performance, the psychological aspect of our riders is also beginning to be given due weight, seen as a key element in being true champions and not, ‘simply’, good riders.


Honda LCR team MOTOGP | flow-meter™



With the winter tests complete, MotoGP will shortly be making its return at the Losail circuit in Qatar on 18 March. Once again this season, flow-meter™ will be sponsoring Cal Crutchlow’s Team LCR Honda CASTROL.


The final Grand Prix of the season saw Cal Crutchlow make a valiant comeback to finish eighth in Valencia. On board his number 35 RC213V, the British rider finished his third year with LCR Honda in 9th place in the world rankings.


It was a bitter birthday for Cal Crutchlow. The Team LCR Honda rider got no further than 15th place at the Malaysian Grand Prix in Sepang.


It was a great fifth-place finish for Cal Crutchlow at the Phillip Island Grand Prix in Australia. After the disappointment of the last few weeks the British rider, from Team LCR Honda (that flow-meter™ is sponsoring in a three-year deal), battled through to the bitter end in the leading group.


Cal Crutchlow’s comments at the end of the Japanese MotoGP really sum up how the weekend went for Team Lcr Honda, who are currently sponsored by flow-meter™.

“Let’s forget this weekend and start over in Australia.”


It was a bitter Aragon Grand Prix for Team LCR Honda as Cal Crutchlow failed to finish the race following a crash just six laps from the finish. An injury to his left index finger a few days before the race meant that the British rider was unable to properly operate his brake lever.

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